Welcome to the World of Web 2.0 (continued)
applications. The traditional Web was about setting common standards -- TCP/IP, HTTP and FTP, for example -- for the use of e-mail and for Web browsers. It was about e-mail and websites. Web 2.0 is about building communities through user-generated content and enabling use through not just the PC but a variety of devices, such as cell phones, PDAs and kiosks. It's about personalization, multiple forms of content (audio, video, text, messaging) and customizable tools. The differences are visible, radical and useful.
According to a 2006 report by Forrester, wikis -- documents that can be created, added to and edited by anyone in a defined community -- have become one of the most popular Web 2.0 solutions in the enterprise. Blogs have also been embraced, as have instant messaging, forums, RSS feeds and Facebook-style profile pages for employees. Increasingly, business users who may have surreptitiously been using open-source wikis or who have been instant-messaging under the corporate radar are finding that their companies are now providing them with similar tools. The main difference is that the corporate Web 2.0 tools are usually more robust, more secure and more tightly controlled than the similar offerings available to consumers. And CIOs, according to another recent Forrester survey, aren't interested in picking and choosing their Web 2.0 tools one by one. Sixty-one percent of the 119 CIOs surveyed said, according to Forrester, that they want their Web 2.0 tools "as a suite. . .[from] a large, incumbent vendor."
In the Web 2.0 world, "large" and "incumbent" don't automatically mean traditional corporate vendors, such as Microsoft, SAP and IBM. Socialtext has only been around for five years, but (article continues)
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